EASY JET (ONE BUDGET AIRLINE) Essay Example | Topics and Well Written Essays - 2500 words

EASY fount (ONE BUDGET AIRLINE) - Essay ExamplePorters Generic Value Chain can be applied to shew the firms ability to connect primary value chain activities with support services (Porter, 1998). Easy Jet has do use of both strategies to better advantage in marketing its products.Supplier power refers to the breaker point of immunity that suppliers have over the firm which buys supplies from them. Easy Jet in particular and the budget airline assiduity in general have to procure supplies from suppliers in the open market where rules of competition might jeopardize Easy Jets own strategic objectives as well as others. For example customer c be practices look a host of supplier networks to coordinate every aspect of the marketing process from the time of doubtfulness to the end of the journey. How Easy Jet would respond and how would the rest of the industry respond to all this, depend on a number of other variables such as the concentration ratios in the supplier industries, the availability of and the degree of dependency on credit, macro-economic variables, e.g. interest and business tax rates and a host of other factors. In the airline industry its an unwritten rule that the aggregation of strategic supplier networks across a strand of ancillary services - e.g. handling customers inquiries to the seat allocation process - would benefit barely those airlines which place their products in strategic sub- sections appropriately and immediately.Buyer poweBuyer power is perhaps the most effective force with far grasp consequences for the business that the company has to face. For instance customers of short haul budget airlines carry such weight in the decision making process of the individual airline to such an extent that they can drive prices implement if they happen to boycott a certain airline or airlines on the ground that their services are below their expectations. Buyer power has also been studied in the budget airline market segment with refe rence to price and income elasticities of demand. The European no-frills low cost airline market segment is command by the same economic principles but its qualitative shift has brought about a highly enounce population of consumers whose demand for the product at a given time is determined not only by the price and